Channel | Data Driven ROI

In the business of direct marketing, we are always in a hurry. We hustle our mailers out the door to be the first to arrive. We perk up our offers with

Promotions lawyers are hunting for evidence to overturn a patent that could cost marketers millions of dollars to run on-pack/online instant-win sweepstakes.

Customer relationship management has been around long enough that companies have begun codifying best-practice strategies. A recent study from Carlson

You've seen the headlines: 40% return on Acme's latest database marketing campaign! If Acme can do that, we can too, says your boss. Do it next week.

You've heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is

Brown & Williamson Tobacco Corp. has signed a five-year, eight-figure contract with KnowledgeBase Marketing Inc. for customer relationship management

Unlike Superman or Wonder Woman, Batman doesn't have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps

My company is currently involved in a database project for an automotive client that needs to select customers and prospects who live within a given radius

Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed

When Phil Satre resigns as Harrah's Entertainment Inc.'s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions.