Data Driven ROI

• Data Driven ROI

  Sector Schism

  CONSUMER FIRMS are more likely to invest in database personnel and their systems, but business-to-business companies are gearing up to spend more on marketing

• Acquisition

  Games, Contests, Sweeps: Front and Center

  Spending on games, contests, and sweepstakes rose 10 percent to $1.65 billion in 2001, according to PROMO estimates. The year’s biggest news the indictment

• Data Driven ROI

  Great Expectations

  RISING CUSTOMER DEMANDS and ebbing budgetary resources does this sound like the way the tide has been turning in your company’s customer relationship

• Acquisition

  Color Coding

  M&M GOES GLOBAL Hackettstown, NJ-based Masterfoods USA’s M&M brand this month flips the switch on the largest marketing campaign in its 61-year history,

• Acquisition

  Game Day

  What to do when the Super Bowl is over and March Madness is still a month away? If you’re Frito-Lay, you get yourself an Xbox or a truckload of Xboxes.

• Acquisition

  You Can’t Give This Stuff Away!

  You must feel like Santa Claus, awarding all those cool prizes to sweepstakes winners, an admiring client recently told me. Actually, Santa’s been getting

• Acquisition

  Sweepstakes, Games, Contests: Back to Work

  Traditional brands regain the spotlight as spending rises 9.0 percent.

• Acquisition

  GAMES, CONTESTS, SWEEPSTAKES: Star Makers

  Everybody loves Hollywood: the glitz, the glamour, the movie stars. Brands are well aware of America’s obsession with Tinseltown, judging by the steady

• Acquisition

  Sweeping Up

  Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with

• Acquisition

  SWEEPS HAT TRICK

  JVWeb, Inc., a Houston-based Internet strategy company, acquired a majority interest in privately held NewsUSA, which provides news and information about