Channel | Data Driven ROI

Attribution has been the talk of the town for years, but despite its prominence conversations about it rarely mention a more important aspect of measurement—incrementality.

Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.

Direct mail may not be the newest trick in marketers’ arsenal, but when used properly, it can be one of the most effective, says OnDeck's Gorton Brott.

Is your organization leveraging analytics as a transformational force or a defense mechanism? Understand the difference.

If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.

Want to create CX that really connect? Talk to your customers like friends, rather than overprotective parents.

How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?

Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.

Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.

Here are the five steps to creating a successful Google Analytics implementation.