Channel | Data Driven ROI

For teams that want to maximize the power of DCO and separate their content from all the noise, empathy makes a particular marketing message the right one.

Discover how to declutter your data and make your marketing strategy spark more joy.

These leaders earn approximately $4 for every dollar they spend on marketing measurement, generate nearly 3 percent more leads and other benefits.

Marketing leaders from brands like HubSpot, Engagio, Naspers, OWOX BI and more share their opinions on top trends you need to watch.

Affiliate marketing, in particular, is poised to reap the benefits as marketers increasingly adopt more AI optimization techniques.

Consider these five ideas for making your multicultural marketing campaigns inclusive.

Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.

Content marketing can help brands create an engaged, addressable database— in 2019, that's one of the most valuable assets any company can have.

Best Buy, Glossier and Sur la Table are turning the customer experience into an art form and redefining the rules to win by.

Food & Wine launched F&W Pro this week, a new content hub for professionals in the food and beverage industry.