
2022 Upfront Themes: Streaming Video, Film Content and Live Sports
Key themes presented to media buyers at the 2022 Upfronts, including alternative currencies, film content and the enduring appeal of live sports.
Key themes presented to media buyers at the 2022 Upfronts, including alternative currencies, film content and the enduring appeal of live sports.
How the brand increased conversion rates by taking upper-funnel data into account.
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
How the company transitioned to a points-based loyalty offering for customers.
How the brand is converting customers with smarter data management.
How Meta is mitigating signal loss, optimizing its ads business, developing social commerce, and more.
The brand’s new approach to evaluating the efficacy of marketing spend against specific channels.
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
A look at what data clean rooms accomplish, specific use cases and how companies can get started with implementation.
Supply-related trends in digital marketing that the industry should be watching.
Click here to to view the full list of the 2022 winners!