Channel | Data Driven ROI

Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.

Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.

Companies should examine their martech stacks in order to determine potential cost savings.

Shapermint CMO Massimiliano Tirocchi on the brand’s unique success during quarantine, his approach to paid social media and customer acquisition.

Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.

Programmatic advertising spend has begun to show gradual signs of recovery--but marketers should keep these three strategies in mind.

The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.

Three ways brands can implement technology to help streamline and control the customer experience.

Marketers can monitor three critical areas in order to make the transition to a cookie-less web.