Coke Mixes Languages but Should have Checked with a Translator
Marketing blunders can turn brands red-faced, like this one from Coca-Cola.
Marketing blunders can turn brands red-faced, like this one from Coca-Cola.
Lisa Kahn, director of global experiential marketing and partnerships at American Express, takes us behind the scenes at the American Express Experience.
POM Wonderful's "Worry Monsters" play on the insight that people often jumpstart healthy habits once they think they might be sick.
For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.
McDonald’s has a new collect-and-win game beginning this Friday with the chance to win $50,000 and lots of other prizes.
Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.
Now five years in as Mastercard's CMO, Raja Rajamannar shares the strategy behind "advancing" the campaign.
Analyzing inbox placement helped Liberty Mutual create models to determine recipients' likelihood to engage with their messages.
The mobile libraries offer local children access to books by creating a space where books can be donated and shared for free.
Bacardi has put a twist on the ol’ standard cocktail recipe video, but with a splash of ghastly frights.
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