Channel | Mobile

A new service from Mobile i-Mail seeks to remove guesswork from the timing of multichannel, multi-effort campaigns.

When geo-social games those contests on mobile devices that let users check in and become of their favorite places first attracted notice, marketers were

It remains to be seen if the dozens of geo-social networks, from Foursquare and Gowalla on down, got a boost or a boot from the launch of Facebook Places

At least those second-string wishes have come true. A number of recent smartphone apps use either location, mapping or some tech gizmo to log in mall

It's got football and baseball, sure, but basically Pittsburgh is a hockey town. After all, the Pittsburgh Penguins have brought home three Stanley Cups,

Retailer Sports Authority has opted to test running promotions in the geo-social network Loopt Star that will give iPhone users discounts for checking in either at SA stores or

Four major retail brand names and the largest U.S. mall property group have agreed to become the first clients of a new location-based shopping app that gives smartphone users points for just walking through the door

BD Network, a U.K.-based advertising agency, has acquired We Love Mobile, a mobile creative agency.

So you want to connect with a consumer or maybe reward him for making a purchase or sharing the good word about your product or service. A mobile rewards platform may be just what you need.