Channel | Mobile

social media warby parker

Social Media is the New Retail Storefront

|  by Corey Pierson

Welcome to the world of digital window shopping, where social media strategies are the real disruption to traditional retail marketing.

mobile

3 Tips to Improve the Mobile Experience

|  by Jerem Febvre

For brands to maximize the ROI for their mobile collateral, they must bear in mind the specific challenges of mobile devices.

technology and moblle ad fraud

How to Identify Mobile Ad Fraud

|  by Sven Lubek

There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.

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