Channel | Events

Sobe Beverages is set to kick off the summer season with four major promotions and events all focusing on health and wellness. An under-the-cap promotion is set to break May 16 on 61.9 million caps. The campaign features colorful creative of the ...

May is The PGA of America's annual free lesson month, and the organization is boosting response with a sweepstakes sponsored by several promotional partners. The lessons are designed to grow the game of golf at the amateur level. It involves thousands ...

Deanna Nord, account executive, Live Marketing, Chicago, and Tom Frisby, creative director, 1220 Exhibits, Orlando, Fla., were team members in exhibit designs that won Grand Awards in The Trade Show Exhibitors Association's 2002 Exhibit Focus awards.

Show organizers these days are finding that they have to do far more consulting with and selling to potential supporters than they have in the past. "Meeting planners usually don’t have a sales background, so this isn’t something they’re used to doing," says Nancy Frede, president, MarketSense, Framingham, Mass. "But in today’s competitive climate, you…

In real estate, it’s location, location, location. In trade shows, it’s sponsorship, sponsorship, sponsorship.

Some companies are getting more bang for the buck by cutting back on exhibiting expenses and starting their own shows.

This year, Noxzema Bikini and Hawaiian Tropic will be spreading the word to locate the "world's best legs" with the "smoothest skin." The top selling sun care lotion and Noxzema will choose from 100 "gorgeous" contestants, representing more than 50 ...

Coca-Cola North America and Toyota Motor Sales USA will break a sweat as title sponsors of upcoming fitness events. The soft drink company is adding a marathon to its portfolio, and the automaker is taking on a triathlon. Coca-Cola's new zero-calorie ...

Miller Brewing Co. this summer will run a concert series and sweepstakes targeting urban men for its MGD brand. The Flavor to Savor campaign centers on a series of urban-music concerts that MGD will host in five to eight markets this summer. A ...

To raise awareness and celebrate the 2005 NBA Playoffs beginning this weekend, a bevy of NBA legends will launch a tour today in New York City. The players kick off the 2005 NBA Legends Tour: Destination Finals include Julius Erving, Kareem ...