Events
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Engagement
Mass In Transit
BEST BUY is tailoring marketing at the same time it tailors its stores. The retailer has crafted a three-tiered marketing plan balancing mass, customized
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Engagement
Volkswagen and Disney Taking Herbie on the Road
Volkswagen of America and Walt Disney Pictures will hit the road in May with the Disney live-action character Herbie, a VW Beetle with a mind of its own, in a grassroots effort to help promote the upcoming motion picture Herbie Fully Loaded. Volkswagen …
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Engagement
Mary Engelbreit Tops $1 Billion Lifetime Sales
Even before its 20th anniversary in art licensing, Mary Engelbreit Studios is celebrating another important milestone — reaching more than $1 billion in lifetime sales at the retail level. Mary Engelbreit illustrated greeting cards The brand, which …
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Engagement
PowerBar Enlists NBA For Product Launch
PowerBar has signed on as a partner with the NBA’s Rhythm ‘n Rims mobile tour to promote its new energy bar, PowerBar Triple Threat. It is the first time the packaged product has tied in with a national sports league. PowerBar Triple Threat is teaming …
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Engagement
Dentyne Sponsors Music Events to Introduce Vanilla Chill
To introduce its Dentyne Ice Vanilla Chill, the first vanilla-flavored pellet gum in its product lineup, Dentyne is inviting consumers to it “Live It Loud with Dentyne” music experience set to tour 20 cities nationwide beginning next month. Concert …
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Engagement
Coke to Hit Some High Notes with American Idol Mall Tour
Coca-Cola is set to launch a multi-mall event with Simon Brand Ventures that taps one of TV’s hottest shows, American Idol, and some of its stars. Huff London Highlighting the event will be live performances from American …
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Acquisition
NBC Builds Online Buzz For The Office Premiere
Days before it hits the airwaves, NBC is already getting a jump-start creating buzz around its new comedy series, The Office, via the Internet and a designated online community. NBC and MySpace.com give viewers a sneak peak at The Office American Style …
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Engagement
WWE Spends $5 Million to Build Pay-Per-View Audience
WrestleMania 21 has been sold out for months, but World Wrestling Entertainment is spending more than $5 million with a multi-media campaign to promote Pay-Per-View purchases of the annual live event next month. Pizza boxes tell consumers about …
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Engagement
Cartoon Network Coming to Turner Field
The Atlanta Braves and their Turner Broadcasting sibling Cartoon Network are joining forces in creating a branded entertainment and dining experience for kids and families at its home ballpark, Turner Field. An artist’s rendering of Tooner Field The …
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Engagement
The New ROI: Too Tough to Tackle?
During Meeting Professionals International’s ROI Summit last July, Tracey Smith, manager, events programming, at Thomson RIA, a Dallas-based software company, had to duck out of a session to take part in a conference call with her vice presidents of sales, marketing, customer operations, and product development. They wanted to talk about an upcoming user conference that she was planning, and about how to measure the return on investment for their attendees.