Channel | Events

Living the Image

Vicki Saunders has been dressing for the prom since December. The Seventeen Magazine director of marketing development chaperones a six-month party that

A word from the roadies

The summer concert season is beckoning, but before you slap your brand's name on that tour bus, listen up to seven tips from true roadies agency marketers

Special Report: Event Marketing

Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult

Sample Size

|  by Chief Marketer Staff

IT'S EVERY PROMOTION professional's mantra: When times get tough, is always the first thing that gets cut. These days, the

Road Work

|  by Chief Marketer Staff

So you're thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

Simon Cries Foul Again

|  by Chief Marketer Staff

Simon Marketing, Los Angeles, in March sued three accounting firms for breach of contract and negligence. The suit blames the firms for the security breach

Sampling: A Softer Sell

|  by Chief Marketer Staff

Budget cutbacks and a dwindling number of product launches held spending growth on sampling programs to just 3.0 percent at $1.2 billion in 2001, according