A&E Boosts Real-Life Series Via Guerrilla Marketing Campaign
A&E Networks has taken to streets, parks and beaches to spread the word about its new real-life series, Inked.
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| Consumers get branded with A&E’s Inked tattoos |
Bikini- and swimsuit-clad street teams seeded high traffic area in New York City, Chicago, Los Angeles and Miami on Sunday, “inking” consumers with temporary tattoos to spark interest in the new show, which premieres tonight at 9 p.m. on A&E.
More than 70,000 consumers received Inked-branded tattoos in the four markets via the promotion, Stacy Krusch, director, strategic alliances and consumer promotion for A&E Networks, said yesterday. Civic Entertainment Group, New York City, handled.
“By reaching out and touching consumers, you make a personal connection,” Krusch said. “The personal connection is what drives additional interest. People responded.”
Inked is a new series about the Hart & Huntington Tattoo Co., the first parlor to open inside a Las Vegas casino, the Palms Casino Resort. The show introduces viewers to the tattoo culture and the high-profile celebrities that get them.
To further immerse viewers in the show and culture, A&E is offering several interactive components tied to the show. The network has added a blog, a tattoo personality quiz and an online tattoo game, in which players can ink “clients” with their own creations, on its Web site at
AETV.com.
