Seen and Heard at Star Power
Hollywood marketers gathered at The PMA's annual Star Power conference in Universal City in May. For those who missed the networking fest and PROMO's
Hollywood marketers gathered at The PMA's annual Star Power conference in Universal City in May. For those who missed the networking fest and PROMO's
Broadcast networks brought in a record $9.3 billion at this year's upfront, the annual spring selling period when the six nets present their fall lineups
Direct mail was more likely to spur consumers to action this year than in 2001, according to a new survey from Vertis. Barely more than a third of those
ONE LUCKY DOG travels to the nation's capitol next month to represent the U.S. as Masterfoods and Wal-Mart wrap up a three-month campaign saluting working
Nintendo of America is stepping into the music-marketing arena this summer with a 30-city tour that merges gaming and music. Alternative rock band Evanescence
Reebok launched an interactive campaign called "Whodunit?" featuring National Basketball Association stars in support of its ATR by Rbk clothing line.
The Home Depot has signed on as the presenting sponsor of ESPN's College GameDay, replacing Discover Card, which had held the position for the last two
Pfizer Corp. will sample Progaine shampoo and conditioner via 250 health clubs in six markets next month. The clubs will distribute 375,000 samples accompanied
CVS Pharmacy will begin this fall offering its cardholders a new loyalty program in the form of a sampling co-op. The co-op, called TargetMail ExtraCare,
Panasonic Consumer Electronic Co. has launched a bilingual mobile marketing promotion to increase awareness among the young crowd. The Save Your Summer,
Click here to view the 2023 winners!