HBO Marks Taxicab Confessions’ Return With Cab Rides
Fans of the HBO’s series Taxicab Confessions had the chance to unburden themselves to cab drivers with their own confessions as part of a three-day event to promote the return of the hit series.
HBO celebrated the show’s return after an eight-year hiatus setting up promotional taxis around New York City Feb. 2- 4. During the three-day promo, 2,000 New Yorkers climbed into specially marked cabs and gave “confessions.” For each confession, passengers received a free gift, including logoed T-shirts and recorder pens.
In addition to sharing their confessions, passengers had a chance to preview Taxicab Confessions: New York, New York. The show premiered on Feb. 5 on HBO.
Radio spots supported the promotion. Street teams also distributed about 18,000 keychains, tune-in cards and business card holders. About 36,000 people were exposed to the promotion. Grand Central Marketing handled.
