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Consumer Marketing

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Catch Up with the Most Widely Read Articles from August

Catch Up with the Most Widely Read Articles from August

Posted on September 18, 2017 by Patty Odell

In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.

coca-cola esports — As eSports explodes, Coca-Cola is one brand whose reps keep an eye on live viewing parties for its sponsorship of Riot Game’s League of Legends World Championships.

1. Mars and Duracell to Air First 6-Second Spots on Broadcast TV

2. Storymaking: How to Shape the Stories that People Share about Brands

3. The Growth of eSports Explodes and Brands are in the Game

4. Education is the Focus of Nestlé Waters New Pure Life Campaign

5. Instagram Influencers Far Outpace Brand-Owned Posts

6. Shopping Around the Clock: How Shopper Marketers are Adapting to Always On Consumers with a New Playbook

7. Next-Gen Influencers: How Modern Brands Leverage the Power of Digital Influencers to Create Content and Cultivate New Audiences

8. Snap a Bottle of Pepsi and You Just Might End Up at the Super Bowl

9. As the Focus Shifts to Gen Z, Agencies are on the Rise

10. So What’s the Big Whoop About Millennials?

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