Spotify’s Preference Center is an Inspiration for Email Marketers
A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content.
A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content.
Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.
Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.
Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging.
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.
Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.
With about 20 percent of the U.S. population expected to be over 65 by 2030, marketers need to think about consumers over 50 too.
Analyzing inbox placement helped Liberty Mutual create models to determine recipients' likelihood to engage with their messages.
Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.
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