Channel | Email

Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.

Drew Price of Grammarly offers tips for creating an engaging flagship email marketing product for your brand.

Sit by the AC and catch up with our top 10 most popular B2B and martech stories for July 2018.

Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement?

Life Fitness knows that today’s workout routine extends beyond the right treadmill. People looking to get fit want to measure their progress digitally, which is opening a new world of marketing opportunities for the brand.

Looking for some great summer reads? Check out our 10 most popular B2B & martech articles for June, featuring BNY Mellon, Cisco and more.

Superfans are your brand’s best promoters. But there’s a dark side—if you disappoint them, they can become super critics.

Chief Marketer talked with Harte Hank's Michele Fitzpatrick and Mighty & True's Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.

Today's B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here's the steps to take.