“Above the fold” in e-mail refers to what generally appears in a standard preview pane, such as in Microsoft Outlook or AOL. For readers who use this feature, the elements appearing here will primarily determine whether or not the e-mail gets opened.
What’s the best way to get your point across? Definition 6, a marketing services firm, thinks it’s through its e-mail newsletter called definingINSIGHTS.
Don’t believe all those horror stories about e-mail not being delivered. ISPs and ESPs are doing a better job of getting opt-in e-mail into inboxes than they were three months ago—with two notable exceptions.
THE GOLDEN AGE OF E-MAIL DATABASE MARKETING is finally here. At least that's what the leading e-mail service providers (ESPs) would have us believe. With
Silverpop has become the first major e-mail marketing service provider to jump into the RSS communication channel. The company announced a new service, RSSDirect, that will let marketers talk to their prospects via Really Simple Syndication (RSS) feeds.
Are you the type who likes to sit down with a beer, go on a pub crawl or maybe even do some good in the world? If so, you’re probably receiving the newsletter addressed to Saint Arnold’s Army. That’s a battalion of loyal fans of Saint Arnold Brewing Co., a microbrewery in Houston, Texas.
Not many of us can see into the future. But The Herman Trend Alert, an e-zine from The Herman Group, helps readers do just that in the area of workplace trends.
Looking for ways to attract e-zine subscribers and build a large and responsive list? Return Path offers three that always work.
More companies are now sending e-mail—HTML in particular—than in 2002. But the percentage of messages with missing graphics or broken links has stayed relatively the same, according to a study released by e-mail service provider Silverpop.
Call it visionary or call it too little, too late. But the top direct marketing trade group is now requiring that members observe e-mail authentication.
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