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Silverpop Springs Targetable RSS

Silverpop Springs Targetable RSS

Posted on October 28, 2005 by Chief Marketer Staff

Silverpop has become the first major e-mail marketing service provider to jump into the RSS communication channel. The company announced a new service, RSSDirect, that will let marketers talk to their prospects via Really Simple Syndication (RSS) feeds using the same targeting and personalization capabilities and getting back the same metrics that they

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