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How to Make an Impactful B2B Product Video
Even marketers who have been dabbling in video for years will be wise to learn the current best practices for video production. Here are the basics.
Even marketers who have been dabbling in video for years will be wise to learn the current best practices for video production. Here are the basics.
The marketing vision behind GoGo Squeez's latest campaign, including consumer insights, influencer strategy and sustainability initiatives.
ADT's CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.
Ally's collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.
We spoke with ADT's DeLu Jackson about the company’s transformation, challenges and innovations.
The B2B sales funnel must not only adapt to the new digital age, but to a new buyer with new ‘pull’ triggers. Here are four steps to help optimize the B2B sales funnel.
A look at contextual targeting as a solution in the wake of third-party cookie dissipation.
The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.
For marketers to be a strategic revenue partner, implementing a modern GTM strategy requires a few absolutes. Here are five principles to prioritize.
We spoke to the USL CMO, Greg Lalas, who is determined to grow the league’s properties through taking a grassroots, community-first approach to storytelling.