Channel | Digital

For the campaign theme, Maxwell House drew a parallel to people working on holidays as its coffee has powered wake up calls for 125 years.

The Falcon W was unveiled during an episode of the show, Fashion 5 Ways, Saturday on Snapchat’s Discover page.

Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but…

Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.

Here are the five steps to creating a successful Google Analytics implementation.

The branding power of YouTube is undeniable. As the number of viewers grows marketers’ opportunities to reach more consumers and benefit their bottom line.

Some brands may just walk to the walk when it comes to marketing, but Skullcandy is taking it a step further and walking to the beat, with a content marketing strategy built around live concerts.

Starbucks is hoping to draw in new loyalty members—and provide entertainment and fun for its loyalists—with a summer-long virtual board game.

Now that you're gotten your data privacy house in order for GDPR, are you ready for California's Consumer Privacy Act?

The Brady Center to Prevent Gun Violence, the Ad Council and Droga5 introduced today the End Family Fire campaign.