Channel | Digital

Hiscox launched a new campaign this week designed to highlight the unique insurance needs of small businesses.

While many brands are rushing to increase their social presence, Lush UK is doing just the opposite.

Brand reputation often hinges on whether a company actually delivers on what it promises consumers.

B2B manufacturing firms are falling short when it comes to digital experience, according to a new report from Gartner.

The event not only expands Gillett’s international eSports activities, but delivers a host of activations for the expected 14,000 attendees.

Consider these five ideas for making your multicultural marketing campaigns inclusive.

Citrix CMO Tim Minahan shares how the brand is leveraging a partnership with Aston Martin Red Bull Racing to create engagement with B2B decision makers.

CMO Shannon Keller plans to move True Food Kitchen forward through strategic brand initiatives, partnerships, events and innovative programs.

Mountain Dew is joining the throngs of “Game of Thrones” fans leading up to the final season of the TV saga, which begins April 14, with a stunt to match the quest for the Iron Throne.

Most companies would love say their content marketing is highly personalized, but not everyone is hitting the mark.