Channel | Digital

David Ogilvy considered Claude Hopkins' work required reading last century. Here's why it still appplies to digital marketing in 2019.

CMO Chris Hummel shares how an integrated b2b ecommerce portal is helping United Rentals boost ROI and customer engagement.

Condé Nast International is launching Vogue Business to connect with fashion industry professionals.

Here are some proactive steps marketers can take to satisfy consumer demand in this new era of efficiency, simplicity and convenience.

Marketers can leverage the same data they use for direct mail to create programmatic digital, including addressable geo-fencing.

A dip in consumer confidence thanks to the government shutdown and privacy laws are among marketers' biggest worries for the new year.

Diet Coke has unleashed the latest iteration of its new global brand platform to promote two new flavors.

For brands to maximize the ROI for their mobile collateral, they must bear in mind the specific challenges of mobile devices.

Some research estimates the average organization uses 91 different martech tools. Is your company a victim of martech bloat?

If it’s up to Hotels.com there will be a baby-making boom following the rush of the Super Bowl LIII.