Channel | Digital

marketing strategy

Marketing Strategy: Are You Spending Wisely and Making the Right Moves?

|  by Vanessa Walker

Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but…