Channel | Digital

When it came to converting EEEEEATSCON to a virtual gathering, here's how marketers met the challenge.

Real-time reporting has upped Georgia-Pacific's optimization game and enhanced ROI.

What some agency folks have to say about the potential sale of TikTok and what that means for marketers.

Here are the five most popular B2B marketing stories for the first half of 2020.

Cisco learned the following lessons when converting its massive conference to an all-virtual format.

In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.

Following are examples of how Mars' candy brands are communicating with consumers during the pandemic.

Getting creative with engagement tactics was the differentiating factor for Cisco Live's virtual event pivot.

Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.

Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.