Channel | Digital

New arrangements by Visa and American Express will help simplify digital payments for B2B marketers.

A preference center can be a great opportunity for marketers to collect additional data about customers and finely personalize email content.

Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.

National Geographic is going after a younger generation armed with clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV.

An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines.

Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.

Do you have the right data strategy in place to create customer engagement and  trust? Here’s three crucial things to remember.

Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of strategies, execution plans, challenges, failures and successes.

AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.

Programmatic advertising has changed the game for small and medium websites. What are the best practices to avoid fradulent practices?