Digital
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Digital
Transitioning to Google Expanded Text Ads
Already accessible to advertisers, expanded text ads will become Google’s only form of text ad by early 2017.
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Digital
Website Performance Anxiety—How Does Your User Experience Stack Up?
The marketer’s role has changed significantly in recent years, due largely to the demands of digital business. A decade ago, the idea of marketing teams needing to be overly concerned with IT would have seemed ridiculous. Today, this is the new reality.
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Digital
Yes, Ad Fraud Hurts—But Programmatic Advertising Can Help
Here are three ways marketers can start thinking about tackling the industry-wide issue of ad fraud differently.
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Digital
Publicis’ Investments in Startups Pay Off with Big Innovations
Publicis’ investments in startups is starting to pay off.
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Digital
Why You Should Target Your Native Ads Internationally
Broadening the reach of your native advertising is similar to any other type of international expansion — it begins with research. Here are the first three steps to take
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Digital
Avoiding 5 Common Digital Marketing Mistakes: Webinar
All digital marketing professionals make mistakes sometimes. Maybe they’ve developed bad habits, or maybe they’ve forgotten some of the basics.
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Digital
In-Store Pick-Up is Key to Kohl’s Evolving Omnichannel Journey
Digital is influencing omnichannel consumer behavior, says Kohl’s Basam Abdallah. That makes it imperative for retail & digital to work in harmony.
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Digital
On the Horizon: Analytics and Digital will Top Job Skills
The digital skills required by European and U.S. executives are changing fast.
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Digital
6 Ways to Light a Fire Under Digital Marketing
Are you up to speed on digital marketing? We get some good advice here, to not only enhance our digital work, but to enhance our own digital knowledge.
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Digital
Online Advertising Poised to Grow
A ZenithOptimedia study has revealed projections for global ad spending in 2015, with online advertising estimated to grow 15 percent over the next two years, fueled by mobile and display ads.
