Channel | Digital

Aviation Gin has capitalized on the media frenzy surrounding Peloton's holiday ad. But there are best practices to keep in mind when employing this marketing tactic.

Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.

There are several ways to ensure your website complies with ADA and WCAG 2.1 standards. The financial downside of noncompliance may not be worth the risk.

Lingerie company ThirdLove personalizes the customer experience depending on different stages of the purchase journey.

Financial services company Vanguard approached clients and potential customers on social media with a more relatable approach.

Investor's Business Daily CMO John Becker lays out four key steps to creating a successful influencer program.

Explore the 2020 Chief Marketer 200, an editorial list of the top 200 brand engagement and activation agencies serving the U.S.

Michelob ULTRA has teamed up with Saturday Night Live comedian Beck Bennett to announce its sponsorship of Turkey Trot races.

With a shorter holiday shopping season, consumers are relying more heavily on buying gifts on the major deal days, like Black Friday and Cyber Monday.

Low-cost wireless service Visible is looking to change the way cell phone providers are perceived by consumers through embracing marketing tactics that build stronger, more personal relationships with consumers.