B2B Marketing Becomes More Content Driven
Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.
Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.
Marketers often don't act on holiday data, thinking it is only gift-giving related and not indicative of their customers’ true behavior. That is a mistake.
To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn's Jane Buck.
Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.
Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,
The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.
B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.
Restaurant operators are increasingly supplementing their old loyalty-card programs with mobile loyalty rewards apps to keep eaters coming back in a soft economy.
Running a successful content marketing campaign requires a proper understanding of the lead gen funnel.
Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.
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