Gavin Finn

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  Agencies

  Understanding How Macro and Micro Forces Influence Marketing

  B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.

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  Data & Analytics

  Digital Transformation, The Next Level of Sales Enablement

  Technology alone won’t transform your business. It only becomes transformative when woven together in a way that creates engagement, starting with the customer and moving back all through the organization.

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  Agencies

  Creating Mobile Apps for B2B Sales & Marketing

  Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

• Data & Analytics

  Top 4 B2B Digital Content Strategies for 2013

  Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.