Is Your Company Missing Out on 95% of its Customer Data?
With the massive amount of customer information available to companies, a dirty little secret is that only 5% of that data is properly accounted for.
With the massive amount of customer information available to companies, a dirty little secret is that only 5% of that data is properly accounted for.
The majority of ad spending still focuses on new customers, even though new measurable and targeted tactics gives us more ways to engage with customers than ever before.
Is your marketing data in fighting shape to meet your pipeline numbers? If you’re like the typical B2B company, it’s probably not:
As you plan for 2016, consider how thinking more like LeBron James could help improve your marketing strategy.
To CMOs, it’s become an aggravatingly familiar refrain: “You have to build a data-driven marketing culture.”
2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond?
Here's few key ways that brands today are creating signup-worthy email subscriber list capture forms.
Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.
Marketing trends can be hard to predict. Here's a look into the future at 10 marketing trends that will help you drive conversations and conversions.
Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.
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