5 Ways Marketing Automation Drives Lead Generation
Here's five tips for using marketing automation to maximize your lead generation efforts.
Here's five tips for using marketing automation to maximize your lead generation efforts.
When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.”
Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.
Customer churn has long been a problem for cable companies. Good data management can change that channel.
Join us to learn the "5 Keys for Using Social to Drive Digital Marketing (You haven’t thought of)” during the free webinar Oct. 7 at 2 pm.
As technology lets marketers collect more information than ever dreamed possible, we need to be prepared to use that data properly—or become lost in space.
When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?
Marketers are flunking the “big data test.” Here are insights and tips to help you better manage that data.
Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.
In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”
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