Engagement

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  Marketers

  MLS CMO on Growing U.S. Soccer Fandom Ahead of World Cup

  With the 2026 FIFA World Cup set to kick off in June, Major League Soccer is presented with a unique opportunity to showcase U.S. soccer fandom and introduce new audiences to the league’s culture. The global tentpole event will be jointly hosted by the U.S., Canada and Mexico this summer from June 11 to July […]

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  Influencer Marketing

  Behr Paint’s New Marketing Campaign Speaks to DIYers’ FOMU — Fear of Messing Up

  With its “Let’s Be Honest” campaign, which launched March 23, Behr Paint aims to help consumers overcome decision paralysis and fear of failure.

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  Social

  Consumers Are Divided Over this Dr Pepper-Inspired Sausage – And that’s the Point

  In March, sausage company Johnsonville launched a new product: a Dr Pepper-inspired sausage, available in both fresh and smoked, pre-cooked varieties. Here’s how they got the soft drink brand on board.

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  Events

  AMC Networks’ CMO on Marketing ‘The Audacity’ at SXSW

  AMC Networks’ new Silicon Valley drama “The Audacity” will have its world premiere this weekend at SXSW. It follows a sneak peak of the series in January at CES. We spoke to AMC Networks’ CMO Kim Granito about the motivation behind activating there.

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  Shopper/Retail

  CMO at Beyond Yoga Taps into ‘In Real Life’ Marketing

  Beyond Yoga, a Levi’s-acquired fitness apparel brand, now operates 14 stores with plans to expand in 2026. CMO Katie Babineau shares the retailer’s hyperlocal approach to marketing a store opening and other initiatives.

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  Email

  What Makes a Newsletter Worth Opening?

  Newsletters have moved from “nice-to-have” to a critical owned-media channel for brands, experts and executives alike. But with so many to choose from, what practices garner real success? Marketing and comms pros share their thoughts.

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  Sponsorships

  Bud Light Ad Reunites its Super Bowl Trio to Crown the Keg

  From Spuds MacKenzie to Real Men of Genius to the Bud Knight, Bud Light has been crashing the Super Bowl party since 1987. This year, Anheuser-Busch is bringing back some familiar faces to celebrate the real MVP: the keg. Bud Light SVP of Marketing Todd Allen explains.

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  Events

  Six CMOs Share Insights on Their Brands’ Experiential Marketing Strategies

  Perspectives and tips from six CMOs we interviewed this past year about how they’re investing in and driving brand strategy with experiential.

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  Campaigns

  Inside Godiva’s Plan to Reinvent a 100-Year-Old Brand

  Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester. Angela Fotopoulos, Marketing Director, Godiva, Pladis Americas, dishes on all the details.

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  Research

  Harris Poll: Marketers Must Combat Algorithmic Sameness and Appeal to a Lottery Mindset

  According to Harris Poll research, marketers need to oppose the trend of “beigeification” created by repetitive, omnipresent digital media and social algorithms, and cater to a public that has adopted a lottery mindset.