Demand Gen Archives - Page 2 of 4

How Brands Can Evaluate the Next Big Thing in Social Media

Before establishing a presence on a new social media platform, brands should consider the organization’s business goals, bandwidth and audience.

Demand Gen

Sustainability Efforts from Anheuser-Busch, John Deere, Nike

Many consumers says they would change their buying habits if it would help the environment. Here are a few businesses that are capitalizing on that through debuting eco-friendly offerings.

Demand Gen

McDonald’s, KFC and Chipotle Showcase Clever Year-End Marketing Tactics

Brands in the fast food category are exhibiting clever tactics in recent marketing campaigns.

Demand Gen

Three Strategies for Creating a Diverse and Inclusive Organization

Creating a diverse and inclusive organization can be achieved by focusing on recruitment, retention and education.

Acquisition

Producing Winning Holiday Campaigns: Three Strategies for Retail Marketers

Three approaches for producing winning holiday campaigns in this new normal.

Acquisition

Marketers on Fire: First Entertainment Credit Union CMO Amondo Redmond

First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.

Demand Gen

Axios-Harris Poll: Companies Helping Customers During Pandemic Have Gained Consumer Trust

Businesses that have turned their marketing efforts toward cause-related initiatives during the era of COVID-19 have benefited from a consumer trust perspective.