Three Strategies for Creating a Diverse and Inclusive Organization

Posted on by Chief Marketer Staff

diversityCreating a diverse and inclusive organization can be achieved by focusing on recruitment, retention and education, according to a column in AdExchanger by Shona Pinnock, Director of Diversity & Inclusion at Meredith Corp. The three-pronged approach will drive meaningful change, she believes, at a time when the public demands it.


Pinnock’s first rule of thumb when is comes to recruitment is to slow down. Fostering diversity and inclusion means making space for candidates with whom you may not sure all commonalities. Rather than filling an open position with someone you’re familiar with, attempt to be more open-minded. Pinnock suggests utilizing your industry’s associations to discover more diverse candidates.


It’s important that once diverse employees have been recruited that they gain equal access to opportunity, growth and development at the company. Set the stage for what diversity and inclusion might mean at the company at a day-to-day level. Surveying employees in order to discover inequities can provide meaningful data about company practices.


Acknowledging biases and continuing along the path to growth and development takes constant work, Pinnock says. She believes educating employees about the history of racism is key. And though some pushback and resistance may occur as a result, it’s all part of the process.

For more detail on Pinnock’s three-pronged approach toward a more diverse and inclusive workplace, read more in AdExchanger.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.


CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.