Data & Analytics

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  Data & Analytics

  Setting up Shop for 2017? Turn an Eye Toward the Competition

  Here are three main strategies for approaching your competitive audit this holiday season.

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  Data & Analytics

  Modern Marketing Health Check: How Does Your Company Stack Up?

  Marketers are increasingly expected to take on non-traditional activities, and drive strategy—all to expedite change. While this may feel at times like “sailing against the wind” there is little doubt that a significant transformation is taking place.

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  Data & Analytics

  Striking Gold in B2B Lead Generation

  In the world of enterprise B2B lead generation, the relationship between sales and marketing is often fractious.

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  Data & Analytics

  3 Reasons Targeted Data is Critical to ABM

  Regardless of your ABM approach, targeted, clean, accurate and shared account and contact data is required to make ABM work at all, let alone work well.

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  Agencies

  Majority of Marketers Rely on Data to Manage Client/Agency Relationships: ANA Survey

  More than 80% of advertisers are using data to manage client/agency relationships. The use of such data has shown positive results and will continue to grow.

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  Data & Analytics

  Getting Marketing Data In Sync, in Real-Time

  As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.

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  Data & Analytics

  Maximizing Customer Retention: A Data Fitness Test

  Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable […]

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  Data & Analytics

  Why You Need to Be Thinking About Second-Party Data

  Data…we’re practically swimming in it. Here’s a quick rundown of what marketers need to know about data in all forms, including 8 tips for getting the most out of second-party data.

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  Acquisition

  Cross-Channel Marketing: Is There a Quick Fix?

  Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.

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  Data & Analytics

  Lessons in Navigating Uncertain Times

  As Brexit adds another level of uncertainty for the economy, navigating uncertain times can be a challenge for any company. Three execs share lessons.