Salsify Survey: Sustainability Policies a Key Purchase Driver for Consumers

Posted on by Chief Marketer Staff

A recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify indicates the importance of environmental factors when making purchasing decisions. Here are some of the survey’s key findings, according to coverage in Multichannel Merchant, including how a growing number of retailers are committing to sustainability policies and featuring them prominently in their ecommerce sites and marketing materials.


Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!