Branding/Marketing
-
Research
B2B Marketers Are Rethinking Creative Effectiveness
A recent ANA survey suggests that creativity is very important to B2B advertising and marketing communications. But fewer than half said they were equally confident about measuring the impact.
-
Shopper/Retail
Why Retail Stores — Not D2C — Are Key to Topo Athletic’s Marketing
As retailers chase direct-to-consumer sales, Topo stays loyal to specialty retail, even four years after Designer Brands acquisition.
-
Branding/Marketing
What Amgen’s MrBeast Partnership Shows About Communicating Complex Issues
In this Q&A, Susie Tappouni, head of Corporate Affairs at Amgen and Sue Schwartz, co-founder of Stand Up To Cancer, discuss how their organizations worked with Beast Philanthropy and the St. Baldrick’s Foundation to bring the patient perspective to a creator-led campaign.
From
-
Branding/Marketing
How TextNow’s Deeper Research Led to its First National Brand Push
TextNow, known as a free or low‑cost wireless option, has launched its first national brand campaign and is stepping onto a bigger stage by attempting to show its audience the best prices for its wireless plans.
-
Leadership Advice
How MDVIP’s CMO Markets to Doctors and Patients Simultaneously
Most marketers today are tasked with reaching multiple audiences as they seek new paths to growth. For healthcare marketers, however, those audiences can be especially different.
-
Marketers on Fire
Marketers on Fire: Andy Lopez Elevated to Behr Paint CMO to Speed Digital Transformation
Andy Lopez was elevated to Chief Marketing Officer of Behr Paint Company last month. We spoke with Lopez about his new role, AI search, creator autonomy and the customer journey.
-
Branding/Marketing
PR Roundup: Claude’s Watermark Debate, the Say-Do Gap Is Killing Culture, and a Giant Hairball Rolls Through NYC
PR roundup covers what Anthropic’s new AI watermarking feature means for communicators navigating transparency questions, new research confirming that leadership behavior—not messaging—is the real driver of workplace culture, and how a car-sized hairball rolling through New York City streets became one of the more memorable PR stunts of the summer. Claude’s New Watermark Causing Concern […]
From
-
Shopper/Retail
Open Farm CMO Says Brand Awareness Campaigns Need to Drive Sales
Premium pet food brand Open Farm launches its first brand-building campaign. Sales are up in its test markets, faster than expected.
-
Branding/Marketing
PR Roundup: Buc-ee’s Trademark Trouble, DuckDuckGo’s Brilliant Non-Product and a Data Wake-Up Call for Communicators
This week in PR: Buc-ee’s trademark enforcement sparks national backlash, DuckDuckGo sells out with a privacy stunt, and Cision reveals why more data isn’t always better for brands.
From
-
Branding/Marketing
PR Roundup: Iran War Tops Reputational Risk Index, Tony Romo’s OWI Crisis and Hot Jimothy Summer
PR roundup covers the latest Reputation Risk Index focusing on the Iran war, what Tony Romo’s OWI arrest crisis and CBS’s silence can teach brands about crisis response, and what a little raccoon named Jimothy is teaching brands about the value of showing up fast.
From
