Branding/Marketing
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Brands on Fire
Brands on Fire: Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation
We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance.
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Branding/Marketing
PR Roundup: Taco Bell Triumphs, A New Study on Latina Impact and The State of the Press Release
This week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.
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Branding/Marketing
Telling the Startup Story: The Impact of Strategic PR on Growth and Success
Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.
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Conversations
Behr Paint’s Head of Global Marketing Talks Color of the Year Campaign
Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing benefits, appealing to younger audiences, and the importance of consumer insights and research to its campaign development.
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Branding/Marketing
PR Roundup: NFL Kickoff, Edelman and Trust at Work and LinkedIn’s B2B Messaging Findings
This week’s PR Roundup discusses how to make a brand impact by leaning into football, what Edelman’s new report says about trust at work, and what B2B messages get attention on LinkedIn.
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Branding/Marketing
Samsung Electronics’ Head of Corporate Comms on Best Practices in Brand Reputation Management
At the 2024 Meltwater Summit in New York City earlier this summer, Katie Stratakis, Head of Corporate Communications at Samsung Electronics America, shared the company’s approach to proactive brand storytelling and best practices for brand reputation management during crises.
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Branding/Marketing
Thought Leadership Strategies for B2B Businesses
In a PR landscape that is increasingly fast-moving and AI-driven—and with consumer trust declining across all industries—B2B thought leadership programs are an opportunity to present executives’ perspectives on the unique industry concerns of their customers while positioning them as insightful partners in navigating the greater business and economic landscape.
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Branding/Marketing
PR Roundup: Powerful Speeches at the DNC, PR Burnout, and a New Cat-idate for Pres.
PR Roundup explores the characteristics of successful speakers at the DNC, Muck Rack’s new report on burnout and Morris the Cat’s campaign for president.
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Branding/Marketing
Brand Building and Supply Chain Woes: Why Reputation Matters Before Disruptions Occur
Today, the average consumer can likely name several major supply chain disruption events while still knowing little about the intricacies of the supply chain. The logistics industry faces a problem: It is only recognized for its catastrophic failures, like the bridge collapse, rather than being recognized for its innovation and growth in the $26B industry.
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Branding/Marketing
What Makes a Great Podcast Guest: Storytelling Through Audio
Effectively leveraging podcast appearances requires some preparation. A great podcast guest will connect in a way that compels listeners to engage with the brand.
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