Agencies
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Profiles & Campaigns
Connecting Employees With Brand Helps Fuel Grant Thornton
Getting employees invested in its branding strategy has been a crucial part of the success of Grant Thornton’s “Status Go” campaign.
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Facts & Figures
B2B Marketers Lack Confidence in Data: D&B
Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.
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Acquisition
Subaru New “Love” Slogan Captures Essence of New SUV
After a decade of success with its “Love” slogan, Subaru is betting
on a new slogan to capture the attention of Gen X. -
Acquisition
Diet Coke is Readying its Pink Can Treasure Hunt
Diet Coke is among hundreds of brands—both big and small—raising
awareness for Breast Cancer Awareness month in October. -
Technology
Voice Tools Versus Chatbots: Which Should You Invest In?
Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants.
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Acquisition
Why It Matters How You’re Using Your Data
Is your organization leveraging analytics as a transformational force
or a defense mechanism? Understand the difference. -
Acquisition
Naming Rights for NASA Spacecrafts? Maybe
NASA is considering brand-building opportunities that not long ago
would have been considered inconceivable. -
Data Driven ROI
Want to Reach Millennials? Tell Them a Story
If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.
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Profiles & Campaigns
Festivals Help HP Connect With Gen Z
To reach younger audiences like Gen Z and tell their brand story in a way that is authentic, HP has turned to creating experiences at places like SXSW, Coachella and Panorama.
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Engagement
Disney’s Lessons for Leveraging Data to Build Relationships
SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.
