Ad Tech
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AdExchanger Talks
How ‘Wrapped’ Insights Become Audience Segments
Has Spotify ever described your musical taste as “yacht rock coastal grandmother” or “divorced dad hipster”? Even if Spotify’s very specific-sounding labels don’t exactly describe who you are, they probably accurately capture the vibe of your listening habits – and help explain why its daily personalized playlists and its annual Wrapped listening summaries are so […]
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Marketers
Pirated Sports Streams Are Warping TV’s Most Important Ratings
Advertisers love live sports. But good luck measuring that investment. Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it. According to a new report released Tuesday by ad tech […]
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CTV Roundup
AI Is Redefining Premium Content – Which May Not Be A Good Thing
At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.
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Marketers
Google Wants To Do Your Shopping For You At GML This Year
This week I am virtually reporting on the goings-on at Mountain Village, California, where Google is hosting its Google Marketing Live event. I happened to be in Las Vegas for AdExchanger’s Programmatic AI show. I much regret not being able to hop over to the Sweets & Snacks Expo, also happening in Vegas right now. […]
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AI
AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead
Hot take: Sometimes, having more guardrails isn’t a limitation. Instead, the added responsibilities can actually make automation easier, according to Melissa Bonnick, EVP, head of programmatic for JPMorgan Chase. As a financial services company, JPMorgan Chase is beholden to stricter rules than brands in most other verticals. But those restrictions make it easy to communicate […]
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The Big Story
Prog AI Live: AI’s Slippery Slop
Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?
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AI
AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech)
For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las Vegas, Jordan Cauley, who launched a publisher monetization tech consultancy after an eight-plus-year stint as a product lead at Mediavine, made […]
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AdExplainer
The Programmatic Auction Is Changing In Real Time – Here’s How
Programmatic advertising has changed a lot in the nearly 20 years since the first RTB ad auction. On the surface, programmatic is just the automated buying and selling of digital ads. Under the hood, there’s a complex, high-speed auction system that decides in milliseconds which ads appear across display, video, CTV, audio, retail and other […]
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Data-Driven Thinking
Making Marketing More Modular: What Agentic AI Can Learn From The Shipping Container Revolution
Today’s explosion of AI service providers has everyone looking back at the dot-com bubble, revisiting the technological boom and bust at the turn of the millennia for historical precedent to help us separate real innovation from BS. History is a valuable teacher, but I look beyond the history of the ad tech industry for inspiration. […]
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Data-Driven Thinking
Brands Don’t Need Perfect Data To Use AI
There is a common refrain that AI requires high-quality data to deliver high-quality results. “Garbage in/garbage out” refers to the idea that any AI trained on less than perfect data will not be able to produce valuable outputs. Before I get accused of dismissing the importance of quality data, high-quality data does produce the best […]
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