Ad Tech
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AI
This Startup Makes Sure That AI Tools Aren’t Out Of Reach For SMBs
Pie, an AI-powered growth platform for SMBs, aims to give smaller businesses affordable access to AI tools that often cater to larger businesses with bigger budgets.
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AdExchanger Talks
From Puppies To Programmatic To AI Agents
Tanja Mimica will be honored at AdExchanger’s 2026 Top Women in Media & Ad Tech Awards. The gala takes place on November 4 in New York City. Join us to celebrate the leaders shaping the future of our industry. Use promo code TWTALKS to save $100 on the cost of your ticket. Every major ad […]
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Data-Driven Thinking
B2B Buying Decisions Are Moving Where Ad Tech Can’t See
The ad tech industry built the most precise measurement infrastructure in the history of media. Every impression counted. Every click tracked. Every conversion attributed. The ability to measure what happened after an ad was served, across devices, across platforms, across sessions, became the industry’s defining capability and its core value proposition. But that infrastructure doesn’t […]
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The Big Story
Identity Resolution Goes The Way Of The Cookie
Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the decision into context. Plus: Edwards discusses his research into how programmatic channels are monetizing AI slop.
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CTV Roundup
How OWN’s Tina Perry Is Taking the Network Beyond Linear TV
For Tina Perry, president of the Oprah Winfrey Network (OWN), shifting toward brand identity is one of the biggest changes the entertainment industry has undergone since she joined the company in 2009.
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AI
Why Zeta Global Keeps Buying Companies, Including Two In Two Days
Zeta Global has made 19 acquisitions in as many years. But, according to CEO and Founder David Steinberg, it turns down more deals than it closes. “We’ll look at, I don’t know, 100-plus deals to do just one,” Steinberg said the week after announcing Zeta’s acquisition of two companies in two days. On Monday, Oct. […]
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Marketers
ChatGPT Ads Is Expanding To New Markets And Exploring New Ad Formats
ChatGPT Ads continues to grow, expanding to 26 new countries. But it’s still figuring out what, exactly, those ads will look like moving forward.
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CTV Roundup
Video Podcasts Are Hot, But Don’t Abandon Audio, Says Horizon Media’s Maria Tullin
As podcasts move into video and CTV, will audio be left behind once again? It doesn’t have to be that way, says Maria Tullin, Horizon Media’s SVP of performance audio and podcast strategy.
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AdExchanger Talks
What Frogs And Socks Can Teach Us About AI Implementation
The biggest obstacle to AI transformation may not be disorganized data but the messy workflows around it, says Rebecca Sykes, a partner at The Brandtech Group, where she leads the emerging tech practice.
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AI
AI Startup Minerva Built An Agentic CDP, But Don’t Call It That
Jackson Engles, CEO of Minerva, is a realist. He knows that the data his AI startup is built on probably won’t be a competitive edge for more than a couple of years. “Yes, sure, we have data that can help create better outcomes,” Engles told AdExchanger. “But is it a long-term, durable moat? Probably not.” […]
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