AdExchanger Archives - Chief Marketer

2026 Cannes Lions: Authenticity In The Age of AI

Authenticity. Outcomes. Workflow….and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.

From

CTV Roundup

How AI Can Enhance Content Without Generating It

As much as consumers complain about AI-generated content, advertising experts say AI still has an important place in video creation and production, including for ads. But using AI in content without turning off consumers is a tricky dance.

From

Marketers

How Tovala Banks On Subscriptions And Incrementality – But Not Ads – To Profit From Its Oven

Smart TVs, refrigerators and other home appliances may pester you with marketing and perhaps even check your presence in the room using a front-facing camera. But at least the hardware is cheap! That’s the promise. Some companies, like the TV manufacturing startup Telly, take it to the logical extreme by offering free televisions in exchange […]

From

AI

Large Language Models Are Overkill For Some Marketing Tasks. Enter The Small Language Model

It’s no secret that large language models (LLMs) have gotten exorbitantly expensive. Companies are starting to limit their employees’ AI usage to save money; OpenAI has even discussed lowering the cost of tokens to retain financially anxious customers. But you know what’s cheaper than a large language model? A small language model. AI company ZeroGPU […]

From

Marketers

Shopify Wades Deeper Into Advertising, But Not Ad Tech

Shopify is slowly but surely making its way into the ads business. An earlier step in that journey was the hiring of Samir Pradhan as VP of product for merchant marketing in November 2025. There is no product called “Merchant Marketing,” as Pradhan told AdExchanger. But merchant marketing is the way the company thinks about […]

From

AI

The Agentic Media Buying Platform That Says The Less AI, The Better

Everywhere you look, a new agentic measurement tool seems to have sprung up. Agentic execution layers, on the other hand, are harder to come by, according to Nathan Venezia, founder of Concord. (As you may have guessed, Concord, which is based in France, is a platform for agentic media executions.) “I’m not going to say […]

From

AdExchanger Talks

Rethinking Vitamin Marketing, With Barrière

Cleo Davis-Urman, CEO and co-founder of wearable vitamin brand Barrière, talks word-of-mouth, measurement, retail media and what it takes to build a new category around patches instead of pills.

From

AI

At Its First-Ever Cannes, OpenAI Says ‘We Are Clearly In The Advertising Business Now’

OpenAI didn’t make its Cannes Lions debut from a Croisette rooftop or in a branded beach club. Instead, the company summoned a small group of reporters late Monday morning to a semi-secluded outdoor patio located a roughly 15-minute walk from the festival’s main center of gravity. It was a rather sedate way to unveil what […]

From

Marketers

Monks Has A New Head Of Data And Media

Gila Wilensky knows the secret sauce behind good marketing – you could even say she’s a chef of sorts, having spent the past six years working on business growth within WPP, most recently as its chief solutions officer for North America. But it was time for a change. On Monday, Monks, the digital arm of […]

From

CTV Roundup

Inside The Trade Desk’s Pitch For Ventura TV OS

The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story is what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.

From