Topic

Ad Tech

  • The Big Story

    Transparent Non-Transparency

    Ad agency hold cos have broadcasted their earnings. As AI and acquisitions transform their businesses, there are clear winners and losers. With media as a strong spot, we discuss the paradox of “transparent nontransparency.”

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  • AI

    Dentsu’s Carat Partners With An AI Platform To Bring Its Agents (Almost) To Life

    Dentsu-owned media agency Carat wants to understand audiences better, and its solution is an introvert’s dream: cut down on human conversations and bring in the bots. On Thursday, Carat announced a partnership with Vurvey Labs (a portmanteau of “video” and “survey”), an agentic AI-powered research platform that uses short video surveys to quickly get insights about […]

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  • Data-Driven Thinking

    The Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement

    Every April, something fascinating happens in the desert. Brands spend millions activating around Coachella. Then they spend the next three months trying to figure out if any of it actually worked. This isn’t just a festival problem; it’s a reflection of our industry’s broken approach to measuring media effectiveness. And while it’s true, it isn’t […]

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  • Online Advertising

    Alphabet’s Revenue Skyrockets, And AI Overviews Gobble More Of The Search Pie

    The web is hurting. Google is doing splendidly. The second quarter was a “standout,” Alphabet CEO Sundar Pichai told investors on Tuesday, with “robust growth across the company.” Pichai’s use of the word “the company” is notable, though. Google’s total revenue grew by 14% to $96.4 billion in the quarter, and its net profit was […]

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  • AdExchanger Talks

    When AI Meets Media Quality

    From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn’t mean publishers can’t adapt and find new ways to make money, says Mediavine CRO Amanda Martin.

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  • AdExplainer

    Your CAPI Cheat Sheet: Understanding Conversion APIs

    Hot: Server-side conversion APIs that send marketing data directly to ad platforms. Not: Traditional browser-based tracking methods like cookies, pixels and scripts. Thanks to privacy regulations and browser restrictions, client-side tracking – as in, collecting and tracking user behavior directly through a browser – has become a heck of a lot harder to do. Enter: Conversion APIs. […]

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  • Marketers

    This Canadian Campaign Has A Unique KPI Beyond Just Increasing Sales

    Imagine that everywhere you look, you’re bombarded with ads for the same brand. Massive out-of-home ads downtown. Homepage takeovers on every major news site. Takeovers on Instagram pages. And then, 48 hours later, poof, the blitz is over. This might sound like a fever dream. But actually, that’s how Canadian CPG company Maple Leaf Foods […]

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  • Online Advertising

    Meet Blurbs, The Latest Startup Trying To Actually Explain What Programmatic Vendors Do

    There’s a classic problem in the ad tech and mar tech ecosystem. Although there are tens of thousands of vendors across the Lumascape, helpfully bucketed by dozens of three-letter acronyms (CDPs, DMPs, SSPs, etc.), nobody has any idea what anybody does. And no company’s site or press release provides any help at all. Blurbs is […]

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  • The Big Story

    Ads To Burn After Reading

    Pixels attached to articles explaining a recent health diagnosis – without consent  – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.

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  • AI

    Inside The ANA’s New Legal Gen AI Template For Advertisers And Agencies

    The rapid evolution of generative AI technology has created uncertainty between brands and their agencies. But finding answers can be difficult when advertisers often don’t even know what questions to ask.

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