Ad Tech
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Data-Driven Thinking
Federal Privacy Reform: Will 2025 Be The Year For Comprehensive Action?
The US will soon have a unified federal government under the incoming administration. While much of its agenda is unclear and margins in the House and Senate are razor thin, we can expect that the next two years will be relatively business-friendly, deregulatory and somewhat hostile to expansive regulatory regimes. Indeed, the unexpected resignation of […]
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CES 2025
CES 2025: EX.CO CEO On Expanding Its Ad Server To New Channels
Tom Pachys, co-founder and CEO of EX.CO, discusses the company’s new expanded ad server, and how the offering sets them apart from other ad tech companies.
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CES 2025
CES 2025: How Brands Can Find Opportunity In A Fragmented Market, With Nielsen CMO Alison Gensheimer
Complexity is going to create new opportunities to reach audiences, says Nielsen Chief Marketing Officer Alison Gensheimer. She sits down with AdExchanger Executive Editor Sarah Sluis to discuss how Nielsen can observe nuanced behavioral differences in streaming behavior, and how brands can use this data in order to reach their audiences more effectively.
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CES 2025
How AI Is Becoming Part of Agency Life, with SKDK CEO Doug Thornell
Experimenting more with AI is an item on the top of many New Years resolution lists – including with agencies. SKDK CEO Doug Thornell talks about where he sees opportunity for agencies to use AI in its processes. In this interview on the CES showroom floor, he also recaps the big changes in political spending […]
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CES 2025
CES 2025: The Future Of Curation, with PubMatic CRO Kyle Dozeman
What is the future of curation in 2025? On the CES conference floor, PubMatic Chief Revenue Officer Kyle Dozeman talks about why curation is such a hot topic in ad tech.
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The Big Story
AI And Smart Tech: AdExchanger Does CES 2025
Recorded from the showroom floor at CES, the AdExchanger editorial team talks about the intersection of consumer electronics and advertising with our guest, Monks head of AI innovation Dave Meeker. From the responsible use of AI to new ad experiences that will be enabled by tech on the showroom floor, we dig into what caught our eye this year.
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CES 2025
Why Razorfish Is Prioritizing Podcast Ads And Second-Party Data
No longer simply an audio-based medium, podcasts have become the cultural successor to late night talk shows, according to Razorfish EVP of Media Rob Silver. AdExchanger catches up with Silver at CES to learn how the Publicis-owned agency helps brands connect with their customers through meaningful media experiences.
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CES 2025
Streaming And Measurement Took Center Stage At CES
The annual Consumer Electronics Show (CES) in Las Vegas is a popular destination for streaming TV publishers and video currency vendors to jumpstart the year’s dealmaking and, to some degree, prepare for the upfronts. Upfront planning seems to start earlier every year. As the connected TV market consolidates and measurement competition intensifies, streamers and video […]
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CES 2025
The Verge Says Pubs Need To Get Real About Google’s Search Changes
Helen Havlak, publisher at The Verge, chats with AdExchanger at CES about how publishers should pivot in response to the dropoff in traffic from Google Search. And she shares how The Verge is trying to maximize the value of its new subscription tier by selling logged-in audiences directly through Vox Media’s Concert marketplace.
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CES 2025
Bringing Tech Hype ‘Back To Earth,’ With Digitas Innovation Lead Morgan Pomish
The phrase “just because we can doesn’t mean we should” applies at the Consumer Electronics Show (CES) in Las Vegas, where it’s easy to get overwhelmed by the potential of so many new products and gadgets (not to mention all the flashing slot machines). But for Morgan Pomish, head of innovation solutions at Publicis-owned digital […]
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