January B2B & Martech Top 10

Posted on by Beth Negus Viveiros

B2B martech starsFind someplace warm and check out our top 10 B2B and martech articles for January.

2019 Digital Marketing Trends and Predictions
The popularity of shopping on smartphones affecting the purchasing funnel from ad to cart, and the rise of digital assistants that have made voice search SEO a new part of digital strategies. Learn what other trends you need to be on top of in 2019.

B2B Marketing Watch: Top Opportunities for 2019
Chief Marketer recently chatted with the leaders of some of our B2B 2019 CM200 agencies to discover what they thought were the top challenges, trends and opportunities in B2B marketing for the new year.

Martech Spending Continues to Rise
The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.

Q&A: CMO Rishi Dave on the Transformation of Vonage
Chief Marketer recently chatted with Rishi Dave, recently appointed CMO of Vonage, about the challenges and opportunities facing his brand in 2019.

Marketing Strategies at Risk: Six Predictions from Gartner
Four key forces buffeting marketing today have spawned six predictions that will dramatically affect marketing teams and their leaders.

How to Grow a Meaningful B2B Instagram Following
As a B2B marketer, it can be tricky trying to connect with buyer personas on non-business social platforms like Instagram.

Is Gating B2B Content Still Important?
Despite the debates in many organizations, gated B2B content is still critical to a successful digital marketing strategy.

Hiring Qualified Marketing Talent is Challenging: Survey
Is hiring new marketing talent part of your 2019 agenda? New research indicates that filling open positions might take longer than you think.

Aflac Highlights What It Is, to Showcase What it Is
Aflac has tremendous brand awareness. Everyone knows their iconic duck and that the brand has something to do with insurance. But beyond that, it gets a little murky.

New Campaign Puts Shutterstock’s Assets Into Focus
Shutterstock is rolling out its first brand marketing campaign in six years, to help educate prospects about the depth of its stock image library.

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