Best Practices

Hyundai Motor America CMO Sean Gilpin discusses the brand’s FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more.

This week’s PR Roundup looks at a new credentialing push to professionalize influencer marketing, Justin Bieber stealing the Coachella conversation and troubling new data for philanthropy’s reputation.

Most people do not network on an ongoing basis, let alone college students who are not sure what the word networking means.

PR Roundup features the McDonald’s CEO who can’t seem to catch a social media break a new report revealing which brands are most influential, and a jar of Nutella spread that accidentally became the most talked-about brand in the universe.

Banana Ball’s handling of one recent story holds just as many lessons about the value of restraint and discipline in communicating through a crisis.

Social platform X is still ‘upstream’ for the news that communicators need to know, flag and contextualize for relevant clients and principals. But implementing certain best practices and personalizing use of the site to specific clients and workflows is optimal.

We spoke with Citizen Watch CMO Carla Wilke about the brand campaign’s origins and inspiration, narrative-driven creative, targeting Gen Z and industry challenges.

It’s been a week where a stolen truck full of KitKats became a brand-response masterclass, United Airlines turned government dysfunction into a customer feature, and Muck Rack dropped the data every PR pro needs to bookmark.

With the 2026 FIFA World Cup set to kick off in June, Major League Soccer is presented with a unique opportunity to showcase U.S. soccer fandom and introduce new audiences to the league’s culture. The global tentpole event will be jointly hosted by the U.S., Canada and Mexico this summer from June 11 to July […]

Building stakeholder education content is essential to ensure both AI and human audiences understand your organization accurately.