Best Practices

Liquid Death CEO Mike Cessario shares how taking risks and keeping marketing costs low can yield big results.

How top leaders at The Home Depot, Cloudflare, Walmart, Coca-Cola, U.S. Bank and PepsiCo are approaching AI integration, implementation and adoption within their marketing organizations.

Understanding what journalists don’t want is just as important as understanding what they do want.

The food delivery app channeled the anxiety of tax season to give diners money back for their takeout habit.

PR Roundup examines the reputational risks of rolling back employee benefits at Zoom and Deloitte, Tim Cook’s departure from Apple after 15 years and what Edelman’s latest Trust Barometer reveals about the state of health information.

Drawing on years of experience, including her former role as Chief Communications and Corporate Responsibility Officer at T-Mobile, Janice Kapner, CEO and founder of Kapner Perspectives Group, discusses how to build trust and navigate change in today’s fast-paced environment.

PRNEWS has unveiled the 2026 Top Women in PR & Communications honorees—a group of 120 leaders driving innovation, influence and impact across the communications landscape.

A structural shift is underway in crisis communications, and reputational risks are rising significantly with the adoption of AI technologies.

Chief Marketer sat down with Amy Marentic, CMO at Genesis Motor America, to discuss the brand’s marketing goals while at the NY Auto Show, plans for customer growth, Genesis’ use of professional golf as a marketing tool and more.

Hyundai Motor America CMO Sean Gilpin discusses the brand’s FIFA partnership, data-driven marketing strategies, brand versus performance, AI efficiencies in media and more.