B2B marketers are slowly breaking bad content marketing habits, but many are lagging. One example is the idea that content has a shelf life is a myth. High-quality content can influence prospects months, even years, after it’s first created. How to break these five bad habits.
In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.