B2B-MARKETING | RETENTION

data privacy CCPA GDPR

CCPA is Coming: Are You Ready?

|  by Abdul Rastagar

The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here's how to get your company ready.

ABM

ABM: Four Trends to Watch

|  by Tom Shapiro

Many B2B marketers are increasing their investments in account based marketing. Here's 4 ABM trends to watch for the second half of 2019.

measurement

Driving Results With Granular Measurement

|  by Wayne St. Amand

Granular measurement enables marketers to evaluate individual channel performance, and drill down to see the performance of each dimension within a channel.

Chief Marketer Videos

by Patty Odell

Mother’s Day is on the horizon and Teleflora pokes fun at the strong bond between moms and their kids through a series of laugh-out-loud videos.

	
        

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