B2B-MARKETING | RETENTION

Vanity Metrics

The Power of Insight Over Vanity Metrics

|  by Erin Kelly

When it comes to market intelligence and forecasting, some managers use vanity metrics as a proxy to get what they want to hear, rather than actual insights.

GDPR

GDPR: 3 Tips for Compliance

|  by Ben Jackson

With legislation similar to GDPR passed in California, Brazil and Japan, giving customers a voice in how their data is used is a worldwide priority.