10 Tips for Creating B2B Copy that Connects
Do your words really capture prospects’ attention? a At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing in a content master class.
Do your words really capture prospects’ attention? a At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing in a content master class.
The single biggest problem for sales right now is adapting to the new realities of connecting with buyers, and that includes finding the right balance when it comes to social selling.
Marketing automation is helping Touchtown get user-friendly tech solutions into the hands of seniors, and gently welcome them to the digital age.
Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.
Webinars can be a great tactic to help inform a B2B audience about a product or service, if you keep the focus on education and avoid the hard sell.
With more and more new words coming into the language every year (Seussian anyone?), its becoming more and more difficult to choose the right words in marketing.
There are twice as many touches in the B2B sales cycle today, and that means marketers must get smarter about how they track and measure every interaction.
For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found, PR is also a great way to build brand awareness.
Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.
For B2B marketers on a budget, reaching numerous vertical markets can be difficult, says Earth Networks' Anuj Agrawal.
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