webdesign, Author at Chief Marketer

A Look Inside the AI Evolution at Trade Shows and Events This Year

A little over a year ago, AI was largely a buzzword in experiential. On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I […]

From

The Big Story

Agency Ad Tech

Inside Publicis’ play to be both an agency and an ad tech company. Plus: the dissolution of GARM and what it means for the future of brand safety.

From

Marketers

DTC Brands Are Learning The Hard Way That Winning In Retail Can Be A Losing Bet

It can feel like a big win when a favorite regional or startup brand gets picked up by a national chain like Walmart or Target. But it’s important to point out that the retailer isn’t making a bet on that brand. The brand is placing a bet that it’ll be able to hack it on […]

From

Data-Driven Thinking

Forget Branding Vs. Performance – Both Are Critical, And Attention Metrics Bridge The Gap

Quick: What’s the most basic purpose of advertising? Is it to generate specific outcomes? Or is it to create the awareness and affinity that lead to lifetime value and loyalty? The answer is “all of the above.” Still, despite years of talk about “holistic” marketing, too often, advertising professionals view branding and performance efforts as […]

From

B-to-C Events

‘Alien: Romulus’ Unleashes Facehuggers in NYC, Plus Six More Head-turning P.R. Stunts

It’s been a big summer for movie and TV premieres, but an even bigger week for marketing stunts in New York City. Ahead of the premiere of “Alien: Romulus” on Aug. 16, 20th Century Studios has been unleashing Facehuggers and Chestbursters on unsuspecting passersby and consumers. New Yorkers encountered Facehuggers attached to the faces of […]

From

Digital & Technology

How PR and Media Relations Have Changed in the Past Decade

While many have experienced heightened pressure from clients to demonstrate measurable results for PR efforts, conversations in the PR reveal that changes have made it become increasingly hard to get those results in the first place.

From

B-to-C Events

Data-driven Sampling: Inside Primal Kitchen and Pinterest’s ‘Colorful Kitchen’ Pop-Up Events

Digitally native CPG brands often find themselves in a pickle when it comes to driving trial and conversion. So when Pinterest user data revealed that searches for “clean food” have risen by more than 9,700 percent and searches for “dips and snack hacks” have increased by 100 percent, clean-eating condiment brand Primal Kitchen decided to […]

From

Data-Driven Thinking

Who Stands To Benefit In Search Ads Following Google’s Antitrust Verdict?

With the huge ruling from the US Department of Justice that Google is a “monopolist” when it comes to search, the regulatory future of online search is being questioned – a scary thought for many marketers. The crux of the case is that Google pays companies to ensure a user’s browser is directed to Google […]

From

Media Relations

Retaining Long-Term Clients: Challenges and Strategies for Small PR Agencies

In this landscape, shifting from short-term gains to long-term strategies is crucial in demonstrating the value of small PR agencies and fostering ongoing partnerships. Here’s how to make that shift effectively.

From

Data-Driven Thinking

Forget Chrome’s Cookie Concerns: Solutions To Signal Loss Are Already Here

Just a few short weeks ago, the digital advertising industry stopped in its tracks for a moment when Google announced that it no longer plans to deprecate third-party cookies on Chrome. But that’s all the pause this announcement warrants—a moment. The trajectory of digital advertising remains unchanged. There are plenty of signs that the investments […]

From