webdesign, Author at Chief Marketer

Event Ops, Part 1: Insights, Ideas & Tips from the Event Industry Frontlines

From the editors at Event Marketer comes Event Ops, a series of live conversations about event execution, operations and production with the agency ops stars who make so much of the magic happen. Live on LinkedIn February 29, 2-2:30pm ET with Sparks’ Bill Cembor and Mosaic North America’s Greg Wamsley.

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B-to-C Events

SXSW Throwback: 12 Experiential Ideas from Past Activations and Events in Austin

SXSW 2024 kicks off next week, bringing a convergence of tech, film, music, education and culture to Austin, TX. While the annual festival and conference is set to premiere highly anticipated films, present celebrity-led keynotes, and offer leading professional development for creatives and marketers, brands are preparing to capitalize on earned media and influencer buzz. […]

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The Big Story

When Generative AI Makes The Ad

Need ad creative? Here’s what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO.

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CTV Roundup

Why Netflix Is Winning The Streaming Battle Despite Low ARPU Growth

Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings results. But there’s a reason why it seems like Netflix is coming out on top.

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Crisis Management

PR Roundup: Wendy’s Blunder, B2B Thought Leadership Impact and Ad Council Unites Against Gun Violence

This week’s PR Roundup looks at Wendy’s pricing blunder, the latest B2B and thought leadership study from Edelman and LinkedIn and a new coalition formed by the Ad Council to combat gun violence in America.

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Media Relations

How to Stay Focused During This Period of Tech Media Disruption

The rapid reduction of the media workforce will have a huge impact on the world of public relations. But by remaining focused on core elements of PR amidst all this change and uncertainty, you will be more likely to help your clients achieve their objectives and reach your own professional goals.

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Cynsiders

The Surprises in “Armenia, My Home”

“Armenia, My Home” celebrates the modern-day Armenian Republic and its people, and explores the nearly 3,000-year-old past of the world’s first Christian nation. The documentary from filmmaker Andrew Goldberg, narrated by Andrea Martin (“Only Murders in the Building”), is airing on PBS Stations this week (check local listings) and here, Goldberg explains what makes to […]

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Cynsiders

Doritos Goes for the Bold

Doritos is using humor as a vehicle to drive a culture that sees people embrace bold nonconformity and rethink their personal biases. Head of Global Marketing for Doritos, Fernando Kahane, shares more about the groundbreaking campaign. How did Doritos come up with the theme, “For the Bold in Everyone”? Doritos has always been […]

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Cynsiders

VH1 Finds True Crime Stories

VH1’s hit unscripted series, “My True Crime Story” is back, following ordinary people entangled in extraordinary schemes. Naimah Holmes, President of Hot Snakes Media, offers insights into how to find people with stories to tell, and bring them to the screen. How do you source these stories? The team and I were able to source […]

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Cynsiders

Chicken of the Sea Capitalizes on a Pop Culture Moment

Chicken of the Sea has partnered with Jessica Simpson for a campaign touting its new Wild Caught Tuna and Salmon packets. The fun spot references the time Simpson was famously, and adorably, confused by the brand’s packaging. But that was over 20 years ago – why enlist her now? Griffin Raasch, Director of Marketing at […]

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