webdesign, Author at Chief Marketer

Electronics retailers: Marketplaces dominate sales

Despite the traditional preference for physical stores, consumers are increasingly turning to third-party marketplaces for their electronics purchases, drawn by the allure of affordability and convenience, according to a recent report from PYMNTS Intelligence. Based on insights from over 3,500 U.S. consumers, the report highlights the dominance of online marketplaces, which captured 39% of electronic […]

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Pet parents: A lucrative market

As National Pet Month unfolds this May, Acosta Group unveils insights from its latest study, shedding light on the shopping behaviors of pet owners. With two out of three U.S. households owning pets, the demand for pet-related products such as food, treats, and healthcare items has emerged as a significant segment within household budgets. Revealing […]

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Data-Driven Thinking

Why SSPs And DSPs Are Breaking The Barrier Between Supply And Demand

Most of the companies in the digital marketing ecosystem have traditionally serviced either the supply or the demand side. But in the last few years, this trend has started to change. Google and Meta have always served both sides of the advertising ecosystem, and other examples are emerging as well. In 2022, leading demand-side […]

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Media Relations

5 Ways to Secure Earned Media for Brands Operating in a Regulated Environment

Whether it’s in industries such as healthcare, finance, or pharmaceuticals strict regulations can often hinder the ability to raise awareness of products or services through earned media.

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B-to-C Events

The Brief: AI Instruments and the Impossible Ranch

This week’s hot takes on hot topics in experiential marketing cover plant-based cattle ranches, uplifting soda “SoundZ” and lettuce-based ASMR.

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Crisis Management

Kudos to Kim Mulkey (Sort of) and the Value of Front-Running

LSU women’s basketball coach Kim Mulkey held a presser on March 23 where she upbraided a soon-to-be-published Washington Post profile, calling it a “hit piece” and threatening to sue. Our author takes an unpopular POV about its effects—one that considers stakeholders.

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Cynsiders

Early Days of ESPN

The Early Days of ESPN: 300 Daydreams and Nightmares is “surely is one of the great sports stories and arguably one of the great business stories, too,” says the book’s author, and ESPN’s founding executive producer, Peter Fox, who soldiered on despite critics’ insistence that an all-sports network could never work. Here, Fox shares five […]

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Tech & AI

Revolutionizing consumer promotions: Inside Ibotta’s rise

With over 800 employees and a diverse range of partnerships, including major retailers like Walmart and Kroger, Ibotta is revolutionizing the landscape of consumer promotions. Delve into the rise of this Walmart-backed company, which has attained a multibillion-dollar market capitalization by offering consumers cash back and valuable insights into their purchasing habits. Ibotta’s innovative approach […]

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Trendwatch

Shoppers pull back spending despite an ease in inflation rates

Retailers brace for consumer spending cuts in 2024 amid inflation concerns, according to a new report from GlobalData. More than half of U.S. consumers plan to tighten their shopping budgets despite a projected ease in inflation rates to 2.9%. The uncertain economic outlook prompts 51.5% of consumers to reconsider their retail expenditures, leading to shifts […]

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Trendwatch

Uber Eats helps power Dominos’ marketing strategy

Domino’s Pizza emerges as a success story in the competitive landscape of corporate marketing, with a notable surge in profits and share value. Spearheaded by CEO Russell Weiner, the integration of a revamped loyalty program and a strategic partnership with Uber Eats has not only exceeded market expectations but also set a promising tone for […]

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