webdesign, Author at Chief Marketer

Turning Signal Loss Into A Gain

Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann MGI CEO.

From

Digital & Technology

Attention CCOs: Here are 5 Smart Steps to Promoting Your AI Product

There’s been an explosion of AI tools in the market, making it harder for new solutions to break from the pack and get meaningful attention. So in this environment, it’s not as simple as having great technology. You need to build an ecosystem of content and earned media around your product to boost awareness. Our author offers up five steps to get your AI offering noticed.

From

B-to-C Events

The Brief: Denim Cafés and First Class for Dogs

This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air.

From

Marketers

MMM Is Back, And Now It’s Accessible For Mid-Tier Marketers

As third-party cookies disappear, old marketing tricks reemerge. It happened for contextual targeting and direct deals. Now media mix modeling (MMM) – analyzing sales data over time to determine which marketing tactics drive conversions – just might be due for a resurgence. But for MMM to truly have a comeback, it needs to become more […]

From

Data-Driven Thinking

3 Paths Through The Supply Maze: Insights For Mobile Demand Platforms

It’s getting tough for demand platforms as they face the rising cost of supply of programmatic inventory. Rising levels of invalid traffic and made-for-advertising (MFA) sites – together with the number of intermediaries entering the bidstream and taking their cut – are raising the cost of inventory. A June 2023 Association of National Advertisers (ANA) […]

From

Corporate Social Responsibility

IPR Conference Showcases Data to Improve Communication Strategies

Many of this year’s IPR sessions discussed timely concerns for 2024 including public affairs, trust in business and government, owning your narrative in an election year and the role of communicators in the election process.

From

CTV Roundup

Vizio’s Vision For Programmatic And Home Screen Monetization

Vizio has undergone a metamorphosis, transitioning from a hardware company to primarily a connected TV ad platform. Now, its biggest growth opportunities lie in programmatic ad sales and home screen monetization to sell more supply.

From

Branding/Marketing

PR Roundup: Earth Day Behaviors, PRSA Tackles Misinformation, Dove Says No to AI Ads

This week’s PR Roundup features new Earth Day research in regards to remote work and corporate perceptions, the launch of PRSA’s Tackling Misinformation guidebook, and Dove’s pledge against AI advertising.

From

cookies

Harnessing Data with a Touch of Fanaticism: Madeleine Want’s Journey to AdMonsters Ops Keynote

In a world where data reigns supreme, few have managed to navigate its complex waters with the finesse and insight of Madeleine Want. As Vice President of Data at Fanatics Betting & Gaming, Want has been at the forefront of leveraging data in dynamic and transformative ways. Her journey, stretching from Sydney to Berlin and eventually planting roots in New York City, is a testament to her ability to adapt, innovate, and lead in the ever-evolving digital landscape.

From