webdesign, Author at Chief Marketer

PetSmart revamps its loyalty program

Pet retail chain PetSmart unveiled a revamped loyalty program called Treats Rewards earlier this quarter. After customer feedback of wanting a simpler program from the 67 million shoppers already in PetSmart’s loyalty program, the retailer decided to overhaul its offering, said Bradley Breuer, vice president of loyalty and customer relationship management at PetSmart. The new […]

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Trade Shows

Q&A: 10 Minutes with Keri Ibbitson of Philips

It wasn’t until Keri Ibbitson took what she thought was a step back early in her career did she discover everything that marketing is in the corporate world, and the impact of trade shows and events on a brand’s overall success. In her role as regional lead-events at Philips, Ibbitson drives strategy for a variety […]

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Trade Shows

RSAC 2024 Roundup: Mirrors, Robot Cocktails and Sumo Wrestlers

RSA Conference brought together more than 41,000 attendees and 600 exhibitors to Moscone Center in San Francisco, May 8-10. The premier event for cybersecurity explored the next evolution of AI and the ethics and guardrails around it, security and privacy by design, and the impact on international policy of rapidly expanding technology. “A collaborative mindset […]

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B-to-B Events

The Brief: Rat Summits and Master Cheese-melters

This week’s hot takes on hot topics in experiential marketing cover remixed country clubs, master cheese heads and urban rat summits.

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Branding/Marketing

Finding PR and Community on Reddit

PRNEWS spoke to Parry Headrick, Founder of Crackle PR about his Reddit AMA experience, as well as Alistair Berry, moderator for the r/publicrelations subreddit.

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CTV Roundup

Netflix Put Its Own Spin On The Upfronts To Pique Advertiser Interest

In addition to taking execs through its plans to launch its own ad platform, Netflix hosted a separate event open to the press to showcase its content as part of its efforts to stand out to advertisers.

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Crisis Management

PR Roundup: KC Kicker Misses, So Many Dicks, Oreo Dominance

This week’s PR Roundup looks at KC Chiefs kicker Harrison Butker going viral for conservative speech, e.l.f. Beauty’s commitment to DEI with a blatant campaign and the reigning social media snack champion.

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Trade Shows

Exhibit Case Study: Inside Dematic’s Use of Immersive Media at MODEX 2024

For MODEX 2024, the premier supply chain trade show that took place in Atlanta in March, Dematic, a company that designs, builds and supports intelligent automated solutions, looked to find a showstopping way to present the company’s innovative solutions that help supply chain companies solve their business challenges. On a show floor traditionally full of […]

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B-to-B Events

Meet the All-Stars: The 2024 B-to-B Dream Team

Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and trade show marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.”

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Cynsiders

Pint-Sized Podcasts at Nick

Creating podcasts for children requires more than just presenting age-appropriate fare. Alex Reeds, SVP, Growth & Operations, Nickelodeon Digital and Unscripted Studio, shares Nick’s secrets for success in a pint-sized world. What is Nick’s approach to podcasting, and how does it differ from others? Our approach for Nickelodeon’s preschool podcasts focuses on the intersection of […]

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