webdesign
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B-to-B Events
HPE CMO Jim Jackson Talks the ‘Sphere Effect’ and the Future of Keynote Content
Hosting the first-ever corporate keynote event at Sphere Las Vegas as part of HPE Discover, June 17-21, is just the beginning for the Hewlett Packard Enterprise team. The brand is hosting its biggest showcase buildout ever for the conference this week at The Venetian Convention and Expo Center, has made a high-profile partnership announcement with […]
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B-to-B Events
Field Report: Inside the HPE Discover Keynote at Sphere Las Vegas
There is a new bar set for keynote brand storytelling and corporate events: If what you’re experiencing makes your skin tingle. That’s how the audience felt at the HPE Discover keynote, “Intelligence Has No Limits,” held at Sphere Las Vegas on June 18, the first corporate event to leverage the venue’s “largest LED screen on […]
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Marketers
United’s New Ad Network Has Programmatic On Its Flight Plan
United Airlines really wanted everyone who traveled to Cannes this year for the Lions festival to know it has a media network now. Before takeoff on the 7:50 p.m. overnight Saturday flight from Newark Airport to Nice, France, an ad for Kinective Media, which is the name for United’s new media network, played on every […]
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Data-Driven Thinking
The Cannes Lions Roared As Usual, But The Ad Industry Needs More Than Talk
Another Cannes Lions is almost behind us. The senior advertising execs who convened on La Croisette confidently shared their visions for the future of transparency, AI, attention, identity, privacy and curated marketplaces. I have been writing about these topics for AdExchanger for years and have sometimes been considered naïve and utopian for pushing for change […]
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Programming
Stinchcomb Sees AI as Opportunity for CuriosityStream
The buzz around AI is only growing, and CuriosityStream President/CEO Clint Stinchcomb sees more opportunities each day for the technology to not only optimize the company’s business, but also to expand it.
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Programming
Stinchcomb Sees AI as Opportunity for CuriosityStream
The buzz around AI is only growing, and CuriosityStream President/CEO Clint Stinchcomb sees more opportunities each day for the technology to not only optimize the company’s business, but also to expand it.
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Media Relations
Lessons from Bridgerton on Sharpening a Pitch
In Bridgerton’s high society a simple misunderstanding with Lady Whistledown is all it takes to turn someone into a social pariah, relegated to hovering alone by the soiree’s punch bowl. It’s not that different for present day comms folks when pitching.
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Branding/Marketing
How to Avoid Charges of Rainbow Washing During Pride Month
Pride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”
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Agency Life
Guest Column: The Event Measurement Fundamentals
In the dynamic world of event marketing, where every moment is an opportunity to impact an audience, understanding the effectiveness of your efforts is paramount.
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Digital & Technology
When Anonymous Employee Feedback Hits Its Limits—and What to Do Next
Anonymous employee feedback is a powerful tool for many companies. And, as this example illustrates, it carries the same risk of generating negative swirl as other anonymous platforms on the internet.
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