Chief Marketer Staff, Author at Chief Marketer

Content Personalization & Online Success

The ability to personalize content is becoming fundamental to online success in marketing, according to recent study from Ecoconsultancy and Adobe.

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2014 Marketing Takeaways

Statistics culled from the past year show that consumers are in control of the purchase cycle and are doing more research online before making purchasing decisions, and successful marketers are providing them with content to support these trends.

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Bringing Conent, Social & SEO Together

Marketers who leverage content marketing, social media and SEO strategy in concert are seeing big payoffs as a result.

Digital

More Than Half of Online Ads Not Viewable

Google this week released a study showing that 56.1 percent of online ads served on the Google display platforms could never have been actually seen by anyone due to viewability issues.

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Mobile Fuels Cyber Weekend

Consumers turned to mobile devices more than ever before on the year’s biggest retail weekend, with mobile traffic accounting for more than half of all online traffic this past Saturday and Sunday.

Digital

Gauging Digital Demand Generation

A new global B2B benchmarking study is aimed at gauging digital demand generation and assessing the digital marketing maturity of the business marketing community.

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Old Spaghetti Factory Gets Local With Social

The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.

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Reviews Help Friskies SEO Performance

Purina Friskies knows that improved search results are good for business, so it decided to focus on leveraging customer reviews as part of its SEO strategy and saw big increases in search traffic as a result.

Digital

Video and B2B Lead Gen

Online video is an effective and increasingly popular way to communicate with consumers, but marketers should know that video can also be a good fit for B2B lead generation efforts.

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Online Marketing for Millenials

Making sure your online marketing efforts are hitting the mark with Millenials is an increasingly important consideration, as these consumers are often the most digitally connected.