2014 Marketing Takeaways

Posted on by Chief Marketer Staff

Statistics culled from the past year show that consumers are in control of the purchase cycle and are doing more research online before making purchasing decisions, and successful marketers are providing them with content to support these trends.

This Business 2 Community story focuses in on 20 studies done this year and presents 104 stats that will lead-capturing595serve marketers well in 2015. For example, studies this year have shown that people want to be in control of the content they receive, with 86 percent of people skipping TV commercials, 44 percent of direct mail never opened and 91 percent of people have unsubscribed from company emails they previously opted into.

Take a look at the full story for more insights from marketing research studies from 2014, and learn how to apply the findings in 2015.

 

 

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!