Author

Chief Marketer Staff

  • Data & Analytics

    Bing Driving High-Quality Traffic

    According to Adobe Digital Index, Bing search results are driving higher-quality traffic to sites compared to Google, and retailers are getting higher revenue-per-visit from Bing.

  • Demand Gen

    Cross-Channel Attribution Trends

    Cross-channel attribution is helping brands track marketing and media efforts more accurately and helping to show how they impact overall business.

  • Demand Gen

    Lead Generation Challenges

    Marketers focused on generating leads are facing increased challenges in the mobile age, and coming on too strong can turn customers off before they even learn what you have to offer.

  • Digital

    Content Personalization & Online Success

    The ability to personalize content is becoming fundamental to online success in marketing, according to recent study from Ecoconsultancy and Adobe.

  • Facts & Figures

    2014 Marketing Takeaways

    Statistics culled from the past year show that consumers are in control of the purchase cycle and are doing more research online before making purchasing decisions, and successful marketers are providing them with content to support these trends.

  • Engage & Convert

    Bringing Conent, Social & SEO Together

    Marketers who leverage content marketing, social media and SEO strategy in concert are seeing big payoffs as a result.

  • Digital

    More Than Half of Online Ads Not Viewable

    Google this week released a study showing that 56.1 percent of online ads served on the Google display platforms could never have been actually seen by anyone due to viewability issues.

  • Digital

    Mobile Fuels Cyber Weekend

    Consumers turned to mobile devices more than ever before on the year’s biggest retail weekend, with mobile traffic accounting for more than half of all online traffic this past Saturday and Sunday.

  • Digital

    Gauging Digital Demand Generation

    A new global B2B benchmarking study is aimed at gauging digital demand generation and assessing the digital marketing maturity of the business marketing community.

  • Social

    Old Spaghetti Factory Gets Local With Social

    The Old Spaghetti Factory is targeting its Facebook fans with specialized messages and offers based on their location, and that kind of personalization is helping ROI and increasing customer transactions.